The Importance of Customer Experience
Posted by Angelica Carrete
July 17, 2019
Competition in the restaurant industry is at an all time high, making it harder for brands to differentiate. More than ever, we are seeing consolidation through investment and management firms resulting in 50 of the largest restaurant chains being owned by only 10 companies. As the pressures in this industry grow, it can be easy to lose sight of what is most important: a happy customer.
Positive customer experiences are vital to the success of a company because they provide value and retain customers. Customers who feel appreciated and valued by the companies they support are more likely to return and recommend that company to a friend. In a similar manner, according to the White House Office of Consumer Affairs, “A dissatisfied customer will tell between 9-15 people about their experience.” A negative review can greatly harm a business so it is extremely important for companies to dedicate time and resources to creating positive customer experiences.
One of the most effective ways to learn more about your individual company’s customer experience is through partnering with Reality Based Group™. Through our GameFilm® solution you are able to accurately see how your company is performing and where it can improve its customer experience. Visit our website for more information about how we can help your company succeed!