Real Talk

Business Blog

  1.   Today, companies are doing more than ever before to familiarize themselves with customers’ needs, expectations and preferences. Just having great products and services isn’t enough anymore. And with so much new technology being used to help businesses gather and analyze information, there’s one method that has stood the test of time, and that’s mystery

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  2. To fully understand the scope of customer experience optimization, we must define exactly what customer experience is. What many don’t realize is that customer experience spreads far beyond the purchase, website visit, or even a customer service contact. It incorporates your customer’s experience, each time he or she interacts with your brand whether on social

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  3. Business is moving faster than ever before and we’re experiencing a boom for innovation in every area of business. Numerous surveys conducted over the past two or three years correctly report that customer experience will be a priority for most businesses. And companies are figuring it out. Past studies predicted that by 2019 more than

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  4. No business wants to be told that it’s not performing up to par, but collecting data regarding areas where they can improve can be challenging. A mystery shopping program can be a great tool to improve the customer experience in your business. But how do you implement a program that will gather the data needed

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  5. Your brand is fundamentally comprised of the relationships among your customers, stakeholders, and employees in addition to the attitudes and feelings your brand brings to mind when they think about or interact with it. It’s what you represent in the marketplace, and it establishes customer expectations for doing business with your company. Customer experience is

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  6.   As a business owner, you know that when employees are not engaged at work, their performance and overall productivity plummets. On the other hand, when employees are engaged, they tend to perform their work with more excitement and commitment – and this directly affects your bottom line. In today’s competitive climate, the need to

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  7.   The point at which a consumer purchases your product or service is just a single step in a long journey that has been shaped by all the moments leading up to it. And an unfavorable incident at any phase of this journey can result in a lost customer. As a business owner, you must

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  8. From voice recognition to virtual reality, modern technology is changing many aspects of the world at an unparalleled speed. It’s transcended into retail businesses with rapid advancements in big data and artificial intelligence. But it has also prompted some questions regarding the future of the conventional brick and mortar sales outlet. As a result, traditional

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Shoppers Blog

  1. Some people still buy electronic systems and components off the shelf at popular big box stores but serious enthusiasts revel in building their own systems from the ground up. As technology races forward, the competition gets more cutthroat, so clients send their top quality manufacturer mystery shoppers in to get the skinny on what’s happening

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  2. As a shopper the typical step after confirming an assignment is reviewing the shop guidelines. Many of the instructions are boilerplate, such as attention to detail, discretion, objectivity, but a number of reports have additional rules and restrictions you have follow to make your report complete and acceptable. Although some guidelines may seem overly restrictive,

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  3. Many mystery shoppers find one of their favorite aspects of mystery shopping to be the variety of experiences it offers. Even if you regularly shop certain locations, the scenario and associates are always different, so anything can happen. For those who thrive on diversity, it’s a perfect job. If you want to up the ante

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  4. Mystery shopping can be a great and fun way to earn extra money. It can get you out into your community and let you experience a variety of different businesses. For many, it might sound like a bit of a dream or even too good to be true. Perhaps, this is the reason a potential

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  5. Using proper grammar isn’t an option; it’s a must. Some people think proper grammar is just a fancy way to write or speak; it’s not. The definition of grammar is the study of the way words are utilized to construct sentences that make sense. Shoppers have to use proper grammar when they write their reports.

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  6. Property management mystery shops can be an interesting way to see the property management industry firsthand. Investment companies as well as developers and real estate conglomerates often buy a variety of properties. You might be looking at space within a shopping mall, business center, or an office park. The person in charge of leasing these

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  7. The baby boomer population in the US – people born between 1946 and 1964 – began turning 65 in 2011. Every day for the next 15 years, around 10,000 more will reach that age, which means that by 2050, the population that is 65 or older is projected to be 83.7 million. Seems whoever tagged

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  8. Shopping today is a different experience than twenty years ago, ten even. Technology has changed the world. It also has changed the way we shop. Technical in-store innovations track buying habits and text you tips to save money, some even offer virtual fitting rooms. Social media allows you to browse advice from friends, strangers, and

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Real Talk |News, thoughts, and musings on the evolution of Customer Experience. All news »

 
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