Real Talk

Business Blog

  1.   With the ubiquity of smartphones, omnichannel marketing and sales have never been more important in the automotive industry. Whether your potential customer is in the market for a new vehicle or a rental, a smog check or a catalytic converter replacement, most customers will go to the Web on their smartphone in search of

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  2. Reality Based Group offers a comprehensive variety of solutions for analyzing your business’s performance and effectiveness. From multiple mystery shopping options to field audits, training, customer surveys, and more, RBG has a tool for seeing beyond the symptoms to diagnose the root problem in your company’s client-facing operations. Of course, your company’s challenges and industry

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  3.   While the front of house (FOH) might be the face of your restaurant, you know the interaction between the front and back of house (BOH) is crucial in providing a great customer experience. You also know all too well, the variety of issues that could lead to a breakdown between FOH and BOH. The

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  4.   At this point, no one should need convincing that online shopping is more popular than ever. While brick-and-mortars likely aren’t going away anytime soon, a dramatic shift in how people purchase products and services has already occurred. A recent article reported that global online retail sales is estimated to reach 8.8% of total retail

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  5. Whether your focus is on a push toward up-selling oil change customers to a more costly synthetic, a rebate for clients who purchase the premium set of tires, or convincing a shopper to opt for that new car over a pre-owned vehicle, converting sales requires more than just a good idea. If you are going

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  6. Have you ever considered the potential value of a customer over the lifetime of their relationship with your restaurant? Yes, customers are people first, not just dollar signs. But you operate one of the most challenging types of businesses—a restaurant, and every restaurant needs to turn a profit to see long-term success. That’s why knowing

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  7. Whether simply emphasizing great customer service or promoting discounts and coupons, you have resources dedicated to driving sales in your retail business. That’s because sales are the life blood of your business. While there are many ways to attract customers and increase sales , one method that many retailers are not aware of is video mystery

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  8. If you own or manage an automotive dealership, then selling automobiles is likely only part of your business. The other side of your business is dedicated to keeping those vehicles running and looking great for your customers. This aspect of auto sales helps maintain customer relationships, create repeat business, and generates word-of-mouth advertising—that is, if

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Shoppers Blog

  1. Answering yes/no questions and noting arrival and departure times on RBG secret shopping reports are the easy sections to complete. When it comes to narratives, however, shoppers are often challenged to properly describe employees, their behavior and attitudes, and store conditions, without being offensive. Secret shopping report guidelines normally stress the importance of being honest

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  2. Owning a home has been a major part of the American dream since the birth of the nation. From log cabins through sprawling ultra-modern mansions, many people value the possession of a house higher than any other asset. Since this rite of passage is held in such high esteem – and is a once-in-a-lifetime event

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  3. Convenience store mystery shopping plays an important role in retail. Whether you depend on your favorite convenience store for a cup of coffee to start your day or only visit them once or twice a year for a quick purchase on a road trip, they are a great option when you need something fast. Whether the

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  4. Seasoned mystery shoppers may feel like the profession has been around forever since many have been secretly evaluating businesses for 20 or 30 years – or more. But when you mention the topic in general conversation, most people have no knowledge that mystery shopping companies actually exist. When our country was in its infancy, with brave, curious

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  5. Gaze out at a crowd these days and you’ll most likely see a mass of people’s foreheads instead of a sea of faces you saw just a decade ago. Ten years ago, everyone had a cell phone to their ear; today they’re all texting, with heads bowed. But the trusty telephone is still the tool

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  6. As an RBG shopper, the typical step after confirming assignments for restaurant mystery shops is reviewing the shop guidelines. Many of the instructions are boilerplate, such as attention to detail, discretion, objectivity, etc. but a number of reports have additional rules and restrictions you have follow to make your report complete and acceptable. Although some guidelines

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  7. RBG’s clients represent all types of consumer industries. From keeping your pet healthy to home improvement, fast and slow food purveyors, banking, hotels, automotive care and valet parking, businesses across the country care so much about providing quality goods and services, they invest in top quality mystery shopping services. However, in many cases, conventional mystery

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  8. Insurance may be one of the trickiest commodities to market, albeit one of the most important. When you buy most types of insurance, you’re protecting your assets from a catastrophe that may or may not happen – and the odds of nothing happening are generally in favor of the consumer. The good news for insurance

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Real Talk |News, thoughts, and musings on the evolution of Customer Experience. All news »

 
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