Real Talk

Business Blog

  1.   Mystery shoppers have been around for decades. You probably even know one or two people who have participated in mystery shopping. They visit a store assuming the role of a normal customer and then report, using a survey all about their experience. And video mystery shopping is just another alternative. With that being said,

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  2. Most mystery shopping data is compiled into a big database where numbers are analyzed to determine metrics and ratings. While this universal standard is still an excellent way for mystery shopping data collection, what if there was another way? What if there was a way to see everything from the atmosphere, to the exterior and

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  3.   Using a traditional model of surveying customers leaves a lot of room for recall error. Typically, a customer is given a survey and then asked to write up a report that is due hours or even days later.  So often we hear from retailers, restaurants, and other service industries struggling to obtain accurate data

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  4.   When it comes to collecting video data, all that information is pretty much useless until you can make some sense out of it. This is why turning data into insight is crucial for businesses who use mystery shoppers to improve their customer experience. Of course, without any proper insight, all that data is essentially

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  5.   Eyewitness identification is often used in courtroom trials and in sports. However, eyewitness testimonies are not as accurate as many people believe them to be. More often than not, they are loaded with inaccuracies based on several different factors. However, before we go into the factors that make eyewitness testimonies inaccurate, let’s talk about

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  6. Most of the feedback collected from mystery shoppers rely solely on the shopper’s personal ability to recall memories. Of course, someone is going to remember an extremely positive experience or an extremely negative experience, but what about everything in between? As a business, you want to improve all facets of the customer service experience. Here

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  7.   It’s no secret that great customer service is the key to a successful business. However, as a business grows it can become increasingly more difficult to maintain the level of customer service that matches your brands and values. In today’s hypercompetitive world no business can afford to let their customer service slip. Here are five ways

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  8. With today’s fast paced world, many people barely have time to respond to an email, let alone take a customer survey! But many businesses are missing a crucial opportunity to connect with their clients and customers through the use of feedback surveys. Here are 5 ways customer feedback surveys can help your business achieve a

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Shoppers Blog

  1. Anyone who’s ever rented an apartment or duplex can tell you stories about their quests for shelter that will keep you spellbound for hours. Anecdotes range from unbelievably positive experiences of beachfront properties rented for pennies on the dollar to kooky neighbors and managers to the most bizarre properties and amenities you’ve ever heard of.

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  2. Retailers are the backbone of America’s economy. Whether the latest economic reports tell you the country’s in a fiscal upswing or decline, you’ll still find it challenging to locate a good parking space at the mall on any given Saturday. To maintain a competitive edge, retailers need to keep one step ahead of their rivals.

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  3. Interpreting shopper report instructions can be tricky, especially when it comes to narratives. When the directions state, “Describe in detail your shopping experience,” that leaves the word “detail” up to interpretation. Many shoppers fall into one of two categories when writing narratives: Too little detail or too much detail. The former write statements such as,

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  4. One of the best aspects of mystery shopping is that it’s fun, an everyday interaction enhanced by objective analysis, rewards and payment. You get to try new restaurants, valet park for free, maintain your vehicle at substantial discounts – all in all, one of the better jobs you’ll ever have. But like most jobs, there

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  5. Scoring: How to Get High Marks on a Mystery Shopper Report Remember how frustrating it was in grade school to get a grade of A- or B- instead of just an A or a B on a book report with no explanation from your teacher? Many of us wondered how we could improve if we didn’t

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  6. That’s the nice way of putting it. My friends, even my husband, they all say that I’m hyper-critical. I just see myself as an informed consumer who isn’t afraid to stick to companies that provide goods and services that get me exactly what I want, exactly the way I want them. And that’s why I’m

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  7.   Trying to find a parking spot in a metropolitan area can be frustrating, especially around busy venues like big hotels and hospitals. As you search for people approaching their cars to depart and soon find yourself several blocks from your destination, the sight of sharply dressed valets beckons you to let them solve your

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  8. Pets have always been a big part of many people’s lives and in recent years have been scientifically proven to contribute to the psychological and mental well-being of many. Whether you prefer the unconditional, energetic loyalty of a dog or the detached, subdued company of a cat, keeping your pet happy and healthy is important.

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Real Talk |News, thoughts, and musings on the evolution of Customer Experience. All news »

 
Customer Experience Predictions For 2019

 Posted by judy pugh

 December 28, 2018

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