Real Talk

Business Blog

  1.   While the front of house (FOH) might be the face of your restaurant, you know the interaction between the front and back of house (BOH) is crucial in providing a great customer experience. You also know all too well, the variety of issues that could lead to a breakdown between FOH and BOH. The

    READ MORE »
  2.   At this point, no one should need convincing that online shopping is more popular than ever. While brick-and-mortars likely aren’t going away anytime soon, a dramatic shift in how people purchase products and services has already occurred. A recent article reported that global online retail sales is estimated to reach 8.8% of total retail

    READ MORE »
  3. Whether your focus is on a push toward up-selling oil change customers to a more costly synthetic, a rebate for clients who purchase the premium set of tires, or convincing a shopper to opt for that new car over a pre-owned vehicle, converting sales requires more than just a good idea. If you are going

    READ MORE »
  4. Have you ever considered the potential value of a customer over the lifetime of their relationship with your restaurant? Yes, customers are people first, not just dollar signs. But you operate one of the most challenging types of businesses—a restaurant, and every restaurant needs to turn a profit to see long-term success. That’s why knowing

    READ MORE »
  5. Whether simply emphasizing great customer service or promoting discounts and coupons, you have resources dedicated to driving sales in your retail business. That’s because sales are the life blood of your business. While there are many ways to attract customers and increase sales , one method that many retailers are not aware of is video mystery

    READ MORE »
  6. If you own or manage an automotive dealership, then selling automobiles is likely only part of your business. The other side of your business is dedicated to keeping those vehicles running and looking great for your customers. This aspect of auto sales helps maintain customer relationships, create repeat business, and generates word-of-mouth advertising—that is, if

    READ MORE »
  7. Your reinforcements are starting to come in, bringing relief to your morning crew. Or maybe you know the lunch rush is coming? You probably do what a lot of restaurant managers or owners do: huddle up the team for a pep talk or info sharing. And as you may or may not know, restaurant mystery

    READ MORE »
  8. As a smart restaurant owner, you understand the correlation between higher tips and a prosperous business. Higher tips likely mean good service. Good service likely translates to repeat business, positive word-of-mouth advertising, and overall increased sales. That can lead back to more tips. So where does mystery shopping come in to play with all this?

    READ MORE »

Shoppers Blog

  1. Anyone who’s ever rented an apartment or duplex can tell you stories about their quests for shelter that will keep you spellbound for hours. Anecdotes range from unbelievably positive experiences of beachfront properties rented for pennies on the dollar to kooky neighbors and managers to the most bizarre properties and amenities you’ve ever heard of.

    READ MORE »
  2. Retailers are the backbone of America’s economy. Whether the latest economic reports tell you the country’s in a fiscal upswing or decline, you’ll still find it challenging to locate a good parking space at the mall on any given Saturday. To maintain a competitive edge, retailers need to keep one step ahead of their rivals.

    READ MORE »
  3. Interpreting shopper report instructions can be tricky, especially when it comes to narratives. When the directions state, “Describe in detail your shopping experience,” that leaves the word “detail” up to interpretation. Many shoppers fall into one of two categories when writing narratives: Too little detail or too much detail. The former write statements such as,

    READ MORE »
  4. One of the best aspects of mystery shopping is that it’s fun, an everyday interaction enhanced by objective analysis, rewards and payment. You get to try new restaurants, valet park for free, maintain your vehicle at substantial discounts – all in all, one of the better jobs you’ll ever have. But like most jobs, there

    READ MORE »
  5. Scoring: How to Get High Marks on a Mystery Shopper Report Remember how frustrating it was in grade school to get a grade of A- or B- instead of just an A or a B on a book report with no explanation from your teacher? Many of us wondered how we could improve if we didn’t

    READ MORE »
  6. That’s the nice way of putting it. My friends, even my husband, they all say that I’m hyper-critical. I just see myself as an informed consumer who isn’t afraid to stick to companies that provide goods and services that get me exactly what I want, exactly the way I want them. And that’s why I’m

    READ MORE »
  7.   Trying to find a parking spot in a metropolitan area can be frustrating, especially around busy venues like big hotels and hospitals. As you search for people approaching their cars to depart and soon find yourself several blocks from your destination, the sight of sharply dressed valets beckons you to let them solve your

    READ MORE »
  8. Pets have always been a big part of many people’s lives and in recent years have been scientifically proven to contribute to the psychological and mental well-being of many. Whether you prefer the unconditional, energetic loyalty of a dog or the detached, subdued company of a cat, keeping your pet happy and healthy is important.

    READ MORE »

Real Talk |News, thoughts, and musings on the evolution of Customer Experience. All news »

 
Contact Us »