Real Talk

Business Blog

  1. At Reality Based Group, we’re evolving the customer experience. Likewise, we are constantly evolving how you can measure, manage and improve that customer experience with new solutions and services. Our newest offering is InstaShops, which gives you the power and unique insights provided by mystery shopping without the contract.  Who uses InstaShops? Mystery shopping provides

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  2. New customers are not easily, or inexpensively, gained. In fact, according to Bain & Company it costs six to seven times more to acquire a new customer than retain an existing one. Likewise, a 5% reduction in the customer defection rate can increase profits by 5-95%. While that potential profit range covers a lot of

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  3. Perhaps no industry is more customer focused than the hotel and hospitality industry. At Reality Based Group, we’re all about evolving customer experience and our years of experience with hotel mystery shoppers can help ensure that you’re delighting your guests each and every stay. The customer experience is truly your last differentiator and we have

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  4. Sometimes businesses believe mystery shopping is only for big businesses or franchises. Not true. Smaller businesses have just as much to gain from mystery shopping. There are a number of ways mystery shopping can be crucial for improving customer experience and business performance in just about any industry and any size of business. Measurement How

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  5. In this day and age, competition in almost industry is fiercer than ever. If you have customers, you need a way to find an advantage. Mystery shopping is one solution that lets you do just that. But how exactly? We outline the big ways mystery shopping can benefit your business. Initial Insights and Measurement How

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  6. If you have customers, mystery shopping is a great solution that can give you invaluable insight into the customer experience you’re delivering as well as positively impact your bottom line. It’s also important to note that you do not have to be in some of the more traditional industries often thought of with regard to

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  7. With so much competition out there these days, you might have begun to realize that the customer experience you provide is one of the strongest differentiators you control to make your business stand out from that competition. Mystery shopping is a great way to measure, analyze and improve the customer experience you deliver your customers

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  8. Like any industry, the mystery shopping industry has made much advancement in the last twenty years. From video mystery shopping to new mystery shopping software, the mystery shopping industry and services have improved both technologically and strategically so businesses stay on the cutting edge of improving the customer experience. Video Mystery Shopping Reality Based Group’s

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Shoppers Blog

  1. Every shopper has a story. You carefully plan out your mystery shopping day, mapping out the best routes, double checking shop times and addresses, reviewing guidelines at least three times – you are a prepared professional on a mission. But then fate intervenes and your plan of action starts to unravel. These obstacles are beyond

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  2. One of the most emphasized aspects of successful mystery shopping is to blend in with the crowd, whether you’re auditing a fast food restaurant or an upscale hotel. While these roles require you to act like a typical customer/client, it’s also important to dress for the part. It’s more than under dressing or overdressing for

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  3. When an assignment email is sent to a shopper, they simply accept or decline the offer. If they accept the job, one mouse click opens the report and when it’s complete, all it takes is one more simple click on the Submit link and the task is complete. Many shoppers are curious about how these

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  4. Some people still buy electronic systems and components off the shelf at popular big box stores but serious enthusiasts revel in building their own systems from the ground up. As technology races forward, the competition gets more cutthroat, so clients send their top quality manufacturer mystery shoppers in to get the skinny on what’s happening

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  5. As a shopper the typical step after confirming an assignment is reviewing the shop guidelines. Many of the instructions are boilerplate, such as attention to detail, discretion, objectivity, but a number of reports have additional rules and restrictions you have follow to make your report complete and acceptable. Although some guidelines may seem overly restrictive,

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  6. Many mystery shoppers find one of their favorite aspects of mystery shopping to be the variety of experiences it offers. Even if you regularly shop certain locations, the scenario and associates are always different, so anything can happen. For those who thrive on diversity, it’s a perfect job. If you want to up the ante

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  7. Mystery shopping can be a great and fun way to earn extra money. It can get you out into your community and let you experience a variety of different businesses. For many, it might sound like a bit of a dream or even too good to be true. Perhaps, this is the reason a potential

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  8. Using proper grammar isn’t an option; it’s a must. Some people think proper grammar is just a fancy way to write or speak; it’s not. The definition of grammar is the study of the way words are utilized to construct sentences that make sense. Shoppers have to use proper grammar when they write their reports.

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Real Talk |News, thoughts, and musings on the evolution of Customer Experience. All news »

 
Announcing InstaShops

 Posted by vanessa

 February 23, 2017

One of Those Days – Overcoming Mystery Shopping Nightmares

 Posted by cassie

 February 10, 2017

Customer Retention & Loyalty Tips & Benefits

 Posted by vanessa

 January 26, 2017