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Undefeated CX

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1: Design
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2. Evaluate
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3. Report
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4. Coach
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Our Process

There’s a reason those at the top of their industry team up with RBG.

It’s because our process, our technology, and our data are second-to-none. We think differently. We ask tough questions. We tell you what you don’t want to hear.

UNDEFEATED CX transforms behaviors into actionable data points used to reevaluate, retool, optimize for training, and, most importantly, improve your ROI.

Here is a snapshot of our suite of products used to solve any CX problem you have—including those you don’t even know you have.

Client Partners

Amazon logo
Ferrari logo
Nike logo
7-Eleven logo
Texas Roadhouse logo
Chick-fil-A logo
Under Armour logo
BMW logo
The Fresh Market logo
The Four Seasons Hotels logo
Mercedes logo
Yankees logo
Whole Foods logo
Starbucks logo
Lowe’s logo
Pizza Hut logo

Case
Studies

Unbeatable ROI

Our curious, custom and incomparable approach to CX renders extraordinary results for our clients. The numbers speak for themselves.

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Return on each dollar spent

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Improvement in CX

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Reduction in employee turnover

Our Why

Mission

To deliver ever-evolving “reality-based” improvement programs that generate world-class customer experiences.

Vision

To reside at the top of every company leader's mind when it comes to improving their customers' experience.

Values

  • Accountability
  • Continuous Improvement
  • Empowerment
  • Integrity
  • Teamwork

Press/
Blog

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Reality Based Group Partners with Wayback Burgers to Enhance Customer Experience

AUSTIN, Texas, May 20, 2025 /PRNewswire/ -- Reality Based Group (RBG), realitybasedgroup.com , a leading tech-enabled video mystery shopping and customer experience improvement firm, has announced an exciting new partnership with a "better burger" chain, Wayback Burgers. This collaboration is aimed at staying consistent with Wayback Burgers mission to create a culture of belonging by…

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