Real Talk

Business Blog

  1. Return On Your Investment Profit is a key metric every business pays attention to; it’s the very basis on which companies succeed and fail. By tracking each investment, including all materials and resource you are able to gauge which strategies are effective and which ones need to be reevaluated. Your mystery shopping program shouldn’t be

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  2. Increase Sales Year After Year Every business looks to increase their ticket sales, not only on a day to day basis, but also from year to year. This means to do more volume and continue to grow, you have to stay on top of all the changes happening in the market place while also staying

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  3. National Quality Award The Malcolm Baldrige National Quality Award is a prestigious award that every U.S. company should strive for. It represents successful quality management, and can be given in retail, small business, service, restaurants, healthcare, and auto dealerships. Many companies do great work, and are valuable to their industry, but to win this distinguished

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  4. Today’s customer has a plethora of data at their fingertips, creating increasingly informed consumers capable of researching and comparing your products or services against the competition with a few clicks. What’s the greatest way to differentiate your business from the competition then? Simply put, the customer experience you deliver your customers. Of course, this means

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  5. The customer experience is crucial to making any customer interaction successful and positive. B2B interactions are no different and require attention be paid to both the measurement of the customer experience you’re providing and the strategic decisions you make as a result of that measurement. B2B mystery shopping is one way you can make sure

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  6. At Reality Based Group, we’re evolving the customer experience. Likewise, we are constantly evolving how you can measure, manage and improve that customer experience with new solutions and services. Our newest offering is InstaShops, which gives you the power and unique insights provided by mystery shopping without the contract.  Who uses InstaShops? Mystery shopping provides

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  7. New customers are not easily, or inexpensively, gained. In fact, according to Bain & Company it costs six to seven times more to acquire a new customer than retain an existing one. Likewise, a 5% reduction in the customer defection rate can increase profits by 5-95%. While that potential profit range covers a lot of

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  8. Perhaps no industry is more customer focused than the hotel and hospitality industry. At Reality Based Group, we’re all about evolving customer experience and our years of experience with hotel mystery shoppers can help ensure that you’re delighting your guests each and every stay. The customer experience is truly your last differentiator and we have

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Shoppers Blog

  1. National Quality Award The Malcolm Baldrige National Quality Award is a prestigious award that every U.S. company should strive for. It represents successful quality management, and can be given in retail, small business, service, restaurants, healthcare, and auto dealerships. Many companies do great work, and are valuable to their industry, but to win this distinguished

    READ MORE »
  2. We’ve all heard the stories about how things were back in the day. Before cell phones, computers, even remote controlled TVs. For some, it might feel like just yesterday but there certainly were some stark differences compared to today. If you’re new to mystery shopping, you might not have heard what our back in the

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  3. No matter what type of assignment you have, the report required at the conclusion of your shop typically includes a battery of questions along with text and narrative boxes in which to expound upon your experience. Answering the Yes/No/Not Applicable questions is usually easy but many shoppers find writing detailed descriptions of their encounters a

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  4. Every shopper has a story. You carefully plan out your mystery shopping day, mapping out the best routes, double checking shop times and addresses, reviewing guidelines at least three times – you are a prepared professional on a mission. But then fate intervenes and your plan of action starts to unravel. These obstacles are beyond

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  5. One of the most emphasized aspects of successful mystery shopping is to blend in with the crowd, whether you’re auditing a fast food restaurant or an upscale hotel. While these roles require you to act like a typical customer/client, it’s also important to dress for the part. It’s more than under dressing or overdressing for

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  6. When an assignment email is sent to a shopper, they simply accept or decline the offer. If they accept the job, one mouse click opens the report and when it’s complete, all it takes is one more simple click on the Submit link and the task is complete. Many shoppers are curious about how these

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  7. Some people still buy electronic systems and components off the shelf at popular big box stores but serious enthusiasts revel in building their own systems from the ground up. As technology races forward, the competition gets more cutthroat, so clients send their top quality manufacturer mystery shoppers in to get the skinny on what’s happening

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  8. As a shopper the typical step after confirming an assignment is reviewing the shop guidelines. Many of the instructions are boilerplate, such as attention to detail, discretion, objectivity, but a number of reports have additional rules and restrictions you have follow to make your report complete and acceptable. Although some guidelines may seem overly restrictive,

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