Real Talk

Business Blog

  1. In recent years, customer experience has reached a level of highest importance. And, customers no longer view their experiences in just one industry. Instead, they compare their experience to top firms in other industries. How can bank mystery shopping help in this regard? If financial institutions want to stay ahead of the competition, banks must

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  2. The progression of the airline industry continues to fast-track. Earnings have dropped, and pressures continue to escalate for airlines to increase their revenues in the face of growing competition. That’s where airline mystery shopping can help improve your customer experience.   If airlines focus their efforts on refining their customer experience and developing brand loyalty,

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  3. Competition in the restaurant industry is at an all time high, making it harder for brands to differentiate. More than ever, we are seeing consolidation through investment and management firms resulting in 50 of the largest restaurant chains being owned by only 10 companies. As the pressures in this industry grow, it can be easy

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  4. As a convenience store manager, there are few things that are more important than bringing in repeat business. You want your customers to have a positive experience that inspires customer loyalty and ensures future visits. If you want to know how customers are being treated in your store, consider convenience store mystery shopping. Today we’re

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  5. With competition rising and consumer passion for experience mounting, restaurants know they need to be different, interesting, and unique. That means pushing beyond beverage and food and into areas such as technology, service, special events, and environment to provide a more thoughtful experience. And many business owners are turning to QSR mystery shopping to help.

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  6. Some employees view mystery shopping as being an intrusion rather than a useful training and coaching tool. But the true purpose of a mystery shopping program is to help the staff and the company provide superior customer service. Today we’re discussing the various ways you can communicate your mystery shopping results with your staff. The reason that

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  7. Top-class customer service is one of the foundations for building a successful business and call centers are often on the front line. However,  a number of factors stand between a call center and its goal of providing the best in customer service. Call center mystery shopping can help identify those factors for you. While there are

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  8. Customer service is the foundation of any successful restaurant, but what this entails is often open to interpretation. The things that contribute to a positive dining experience can differ greatly by customer, but there are a few aspects that are more likely to leave them with a good feeling. Restaurant mystery shopping explores these various

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Shoppers Blog

  1. The progression of the airline industry continues to fast-track. Earnings have dropped, and pressures continue to escalate for airlines to increase their revenues in the face of growing competition. That’s where airline mystery shopping can help improve your customer experience.   If airlines focus their efforts on refining their customer experience and developing brand loyalty,

    READ MORE »
  2. In spite of the popularity of online shopping, approximately half of today’s consumers still prefer to shop at brick-and-mortar stores where they can see and feel the item prior to purchase. And for them, the shopping experience is just as important as the quality of the product they’re considering. Because of this, the expectations for

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  3.   Mystery shopping is a great way to earn some extra cash for doing things you would normally do anyway. Things like getting your oil changed, visiting your favorite stores, going grocery shopping, and trying hot new restaurants in your area. New mystery shopping scams pop up all the time. The truth is, if it

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  4. We’ve all heard the stories about how things were back in the day. Before cell phones, computers, even remote controlled TVs. For some, it might feel like just yesterday but there certainly were some stark differences compared to today. If you’re new to mystery shopping, you might not have heard what our back in the

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  5. No matter what type of assignment you have, the report required at the conclusion of your shop typically includes a battery of questions along with text and narrative boxes in which to expound upon your experience. Answering the Yes/No/Not Applicable questions is usually easy but many shoppers find writing detailed descriptions of their encounters a

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  6. At Reality Based Group, we’re evolving the customer experience. Likewise, we are constantly evolving how you can measure, manage and improve that customer experience with new solutions and services. Our newest offering is InstaShops, which gives you the power and unique insights provided by mystery shopping without the contract.  Who uses InstaShops? Mystery shopping provides

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  7. Every shopper has a story. You carefully plan out your mystery shopping day, mapping out the best routes, double checking shop times and addresses, reviewing guidelines at least three times – you are a prepared professional on a mission. But then fate intervenes and your plan of action starts to unravel. These obstacles are beyond

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  8. One of the most emphasized aspects of successful mystery shopping is to blend in with the crowd, whether you’re auditing a fast food restaurant or an upscale hotel. While these roles require you to act like a typical customer/client, it’s also important to dress for the part. It’s more than under dressing or overdressing for

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Real Talk |News, thoughts, and musings on the evolution of Customer Experience. All news »

 
Bank Mystery Shopping— Redesign Retail Banking

 Posted by Kathleen

 July 31, 2019

Airline Mystery Shopping Boost Customer Experience

 Posted by Kathleen

 July 31, 2019

The Importance of Customer Experience

 Posted by Angelica

 July 17, 2019

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