Real Talk

Business Blog

  1. Customer service is the foundation of any successful restaurant, but what this entails is often open to interpretation. The things that contribute to a positive dining experience can differ greatly by customer, but there are a few aspects that are more likely to leave them with a good feeling. Restaurant mystery shopping explores these various

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  2. For many business owners, their greatest concern is what the competition is doing to get ahead. It’s an important question to ask in order to comprehend your top competitors, because the minute you are no longer asking this will be the moment you become complacent and allow other businesses to succeed. If you want to

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  3. Most companies believe in monitoring and measuring a property’s performance by reviewing the information found on the monthly financials. Additionally, that same theory should apply to the leasing and sales efforts of your on-site staff. Property management mystery shopping can help you monitor the performance of your leasing personnel and make changes if needed. Wouldn’t

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  4. Online reviews and an increase in affordable on-site mystery shopping services have led to more ways for busy entrepreneurs to tap into the mindset of their customers. Implementing best practice strategies, being hands-on, and retaining experienced managers all go a long way toward managing the customer experience. But hiring a company that provides on-site mystery

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  5. What’s the secret to having happy customers who rave about your hotel? It’s easy! By setting and meeting the best hotel customer experience expectations, you have happy customers who will want to tell their family and friends about their great experience. If a customer starts off with the wrong expectations, they will feel disappointed and

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  6. While online heavyweights have made things a bit tougher for offline retailers, brick-and-mortar stores can still compete with e-commerce merchants. With the right mix of people, products, and marketing strategies, you’ll find that competing with them is possible. Following are some strategies retailers can use to compete with online merchants. 1. Emphasize convenience and speed.

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  7. In business, competition is only getting tougher. It’s challenging to find an effective way to stand out against innovative business models and more efficient and convenient services. And today’s managers, especially in retail, must study both their operations and that of the competition by asking hard-hitting questions. But regardless of how reliable the feedback from your

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  8. Orders placed via mobile apps are poised to become a $38 billion industry, making up over 10 percent of all quick-serve restaurant sales by 2020, as reported by Business Insider Intelligence reports. Today’s smartphone users are more comfortable with app-based purchases and online payments of all types. So with this surge in online ordering and

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Shoppers Blog

  1. In spite of the popularity of online shopping, approximately half of today’s consumers still prefer to shop at brick-and-mortar stores where they can see and feel the item prior to purchase. And for them, the shopping experience is just as important as the quality of the product they’re considering. Because of this, the expectations for

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  2.   Mystery shopping is a great way to earn some extra cash for doing things you would normally do anyway. Things like getting your oil changed, visiting your favorite stores, going grocery shopping, and trying hot new restaurants in your area. New mystery shopping scams pop up all the time. The truth is, if it

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  3. We’ve all heard the stories about how things were back in the day. Before cell phones, computers, even remote controlled TVs. For some, it might feel like just yesterday but there certainly were some stark differences compared to today. If you’re new to mystery shopping, you might not have heard what our back in the

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  4. No matter what type of assignment you have, the report required at the conclusion of your shop typically includes a battery of questions along with text and narrative boxes in which to expound upon your experience. Answering the Yes/No/Not Applicable questions is usually easy but many shoppers find writing detailed descriptions of their encounters a

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  5. At Reality Based Group, we’re evolving the customer experience. Likewise, we are constantly evolving how you can measure, manage and improve that customer experience with new solutions and services. Our newest offering is InstaShops, which gives you the power and unique insights provided by mystery shopping without the contract.  Who uses InstaShops? Mystery shopping provides

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  6. Every shopper has a story. You carefully plan out your mystery shopping day, mapping out the best routes, double checking shop times and addresses, reviewing guidelines at least three times – you are a prepared professional on a mission. But then fate intervenes and your plan of action starts to unravel. These obstacles are beyond

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  7. One of the most emphasized aspects of successful mystery shopping is to blend in with the crowd, whether you’re auditing a fast food restaurant or an upscale hotel. While these roles require you to act like a typical customer/client, it’s also important to dress for the part. It’s more than under dressing or overdressing for

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  8. When an assignment email is sent to a shopper, they simply accept or decline the offer. If they accept the job, one mouse click opens the report and when it’s complete, all it takes is one more simple click on the Submit link and the task is complete. Many shoppers are curious about how these

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Real Talk |News, thoughts, and musings on the evolution of Customer Experience. All news »

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