Real Talk

Business Blog

  1. Every year, the automotive sales market is becoming more competitive. With new automotive dealerships and realtors opening every day, and the rise of online automotive shopping, it is imperative your auto sales team is at the top of their game.  But how can you improve your auto sales team’s performance? How do you know if

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  2. Every interaction your customer has with your business informs your customer experience. In the last year, BOPIS (Buying online and picking up in-store) has become one of the most popular multi-channel trends for consumers, and it’s a significant part of your customer experience.  How significant? During the pandemic, BOPIS grew more than 500%, with 56%

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  3. How to Improve Grocery Store Customer Experience? As a grocery store owner or manager, you take pride in your building and the products and produce you provide. Most importantly, you understand that the customer experience is what makes your store stand out.  Does grocery store mystery shopping still work? Yes! Absolutely. These days we have

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  4. If 2020 taught us anything, it’s that businesses need to be able to adapt to meet any challenge. The pandemic changed how we thought about customer experience and moved businesses to find new ways of operating. Companies streamlined systems, adopted cleanliness protocols, implemented touchless options, and worked remotely when possible.  As we move into 2021,

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  5. There are many challenges facing convenience stores also known as “C-stores” in 2020. These are the top three: shopper’s experience, attracting and retaining quality employees and staying competitive. We’ve outlined all three below with suggestions on how to address them at the same time. Delivering a Consistent High Quality Customer Experience Attracting and Retaining Talented

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  6. Generate The Results You Need Believe it or not, the mystery shopping industry broke $600 million in revenue a few years back. There are now over 400 companies in the US alone that deliver mystery shops. With so many programs available, it’s likely that you have tried installing one at your restaurants. You might have

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  7. In the ever-evolving world of business, customer experience and satisfaction remain the biggest differentiators. There are a variety of ways to develop, measure, and improve your customer experience, but one of the most crucial and often overlooked is your employee training.  A happy and well-trained employee is vital in determining the success of your customer

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  8. Virtual Reality (VR) has revolutionized the approach to many traditional processes in the business world. The adoption of this technology in the corporate sector has gained steam over the last decade as development costs have decreased making adoption easier and more widespread. The immersive experience of Virtual Reality has also allowed businesses to reduce training

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Shoppers Blog

  1. Mystery Shopping is a tool that is used by many of the largest and most successful brands in the world to help them understand and improve their customer experience. It is also a great way for people to make a little money on the side or get reimbursed for purchases they would have made anyway.

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  2. The progression of the airline industry continues to fast-track. Earnings have dropped, and pressures continue to escalate for airlines to increase their revenues in the face of growing competition. That’s where airline mystery shopping can help improve your customer experience.   If airlines focus their efforts on refining their customer experience and developing brand loyalty,

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  3. In spite of the popularity of online shopping, approximately half of today’s consumers still prefer to shop at brick-and-mortar stores where they can see and feel the item prior to purchase. And for them, the shopping experience is just as important as the quality of the product they’re considering. Because of this, the expectations for

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  4.   Mystery shopping is a great way to earn some extra cash for doing things you would normally do anyway. Things like getting your oil changed, visiting your favorite stores, going grocery shopping, and trying hot new restaurants in your area. New mystery shopping scams pop up all the time. The truth is, if it

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  5. We’ve all heard the stories about how things were back in the day. Before cell phones, computers, even remote controlled TVs. For some, it might feel like just yesterday but there certainly were some stark differences compared to today. If you’re new to mystery shopping, you might not have heard what our back in the

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  6. No matter what type of assignment you have, the report required at the conclusion of your shop typically includes a battery of questions along with text and narrative boxes in which to expound upon your experience. Answering the Yes/No/Not Applicable questions is usually easy but many shoppers find writing detailed descriptions of their encounters a

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  7. At Reality Based Group, we’re evolving the customer experience. Likewise, we are constantly evolving how you can measure, manage and improve that customer experience with new solutions and services. Our newest offering is InstaShops, which gives you the power and unique insights provided by mystery shopping without the contract.  Who uses InstaShops? Mystery shopping provides

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  8. Every shopper has a story. You carefully plan out your mystery shopping day, mapping out the best routes, double checking shop times and addresses, reviewing guidelines at least three times – you are a prepared professional on a mission. But then fate intervenes and your plan of action starts to unravel. These obstacles are beyond

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Real Talk |News, thoughts, and musings on the evolution of Customer Experience. All news »

 
The Importance of BOPIS and Four Ways To Improve It

 Posted by Mo Cross

 May 17, 2021

How to Improve Grocery Store Customer Experience

 Posted by Chase

 February 9, 2021

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