Real Talk

Business Blog

  1.   The point at which a consumer purchases your product or service is just a single step in a long journey that has been shaped by all the moments leading up to it. And an unfavorable incident at any phase of this journey can result in a lost customer. As a business owner, you must

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  2. From voice recognition to virtual reality, modern technology is changing many aspects of the world at an unparalleled speed. It’s transcended into retail businesses with rapid advancements in big data and artificial intelligence. But it has also prompted some questions regarding the future of the conventional brick and mortar sales outlet. As a result, traditional

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  3. With over half of consumers claiming they would willingly pay more for improved customer experience, businesses of all sizes are finding it increasingly important to pay more attention (and invest more resources) to service and support, not just the quality of their product. In today’s social media world, a negative customer experience has wide-ranging results, potentially

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  4. While online shopping is extremely popular, about half of today’s consumers still prefer to shop at traditional stores where they can see and feel the item prior to purchase and interact with salespeople. And today, cultivating and improving the customer experience is one of the most crucial tasks currently facing owners of brick-and-mortar businesses. Brands

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  5.   There’s little doubt about the impact the customer experience has on business success. It leaves one to wonder how bad customer experiences still exist, practically everywhere. Many business owners aren’t interested in looking beyond their financial reports to expose the problems in the customer experience they provide. And sometimes when they do finally see

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  6. One of the main differences between traditional stores and ecommerce retail is the absence of physical interaction. A benefit of in-store retail displays is that they help you draw the customer’s attention to certain items. Because of this, they play a pivotal role in driving conversions. But despite the opportunity that retail displays offer, many brick-and-mortar

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  7. A night in a hotel, whether it’s 5 stars or a quaint, boutique style hotel, can either be a night of rejuvenation and relaxation or a total nightmare. With the success of AirBnB, many people are forgoing rolling the dice with hotels and choosing to stay in these alternatives. With such fierce competition, differentiating yourself

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  8. There’s a lot more that happens at a dealership than just selling cars. From up-selling oil changes to tires, there are ample opportunities for dealerships to capture a sale. Unfortunately, for one reason or another, those sales fall short. For some dealerships, that’s just the way things are, and the idea of a sale is

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Shoppers Blog

  1. In spite of the popularity of online shopping, approximately half of today’s consumers still prefer to shop at brick-and-mortar stores where they can see and feel the item prior to purchase. And for them, the shopping experience is just as important as the quality of the product they’re considering. Because of this, the expectations for

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  2.   Mystery shopping is a great way to earn some extra cash for doing things you would normally do anyway. Things like getting your oil changed, visiting your favorite stores, going grocery shopping, and trying hot new restaurants in your area. New mystery shopping scams pop up all the time. The truth is, if it

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  3. We’ve all heard the stories about how things were back in the day. Before cell phones, computers, even remote controlled TVs. For some, it might feel like just yesterday but there certainly were some stark differences compared to today. If you’re new to mystery shopping, you might not have heard what our back in the

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  4. No matter what type of assignment you have, the report required at the conclusion of your shop typically includes a battery of questions along with text and narrative boxes in which to expound upon your experience. Answering the Yes/No/Not Applicable questions is usually easy but many shoppers find writing detailed descriptions of their encounters a

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  5. At Reality Based Group, we’re evolving the customer experience. Likewise, we are constantly evolving how you can measure, manage and improve that customer experience with new solutions and services. Our newest offering is InstaShops, which gives you the power and unique insights provided by mystery shopping without the contract.  Who uses InstaShops? Mystery shopping provides

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  6. Every shopper has a story. You carefully plan out your mystery shopping day, mapping out the best routes, double checking shop times and addresses, reviewing guidelines at least three times – you are a prepared professional on a mission. But then fate intervenes and your plan of action starts to unravel. These obstacles are beyond

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  7. One of the most emphasized aspects of successful mystery shopping is to blend in with the crowd, whether you’re auditing a fast food restaurant or an upscale hotel. While these roles require you to act like a typical customer/client, it’s also important to dress for the part. It’s more than under dressing or overdressing for

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  8. When an assignment email is sent to a shopper, they simply accept or decline the offer. If they accept the job, one mouse click opens the report and when it’s complete, all it takes is one more simple click on the Submit link and the task is complete. Many shoppers are curious about how these

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Real Talk |News, thoughts, and musings on the evolution of Customer Experience. All news »

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