Real Talk

Business Blog

  1. Same-store sales are an effective measure used by businesses to gauge their rate of success. Companies with multiple locations will analyze their stores individually to get a clearer picture on not only how each store performs, but also to learn transferable lessons. The changes made by monitoring and adjusting their strategy on an individual store

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  2. Why do some restaurants have a full house with waiting lists, while others that are just as nice barely make it? The answer isn’t the menu, because the best food alone will not turn your restaurant into America’s favorite. Restaurants that have transformed their establishments into the nation’s best know something that most owners don’t.

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  3. A recent study revealed 70 percent of buying choices are based on how customers perceive the way they were treated. Successful businesses understand this, and take great lengths to ensure their sales staff is properly trained. At its core, selling something is an agreement between two parties, regardless of the exchange taking place. Increasing the

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  4. It’s not as difficult as you may think. With a few systematic steps, your restaurant has the power to be named the favorite amongst all your customers. At Reality Based Group (RBG), we specialize in turning businesses into favorites. In this post, we’ll take a look at two simple ways to turn one-time visitors into regulars

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  5. Generate The Results You Need Believe it or not, the mystery shopping industry broke $600 million in revenue a few years back. There are now over 400 companies in the US alone that deliver mystery shops. With so many programs available, it’s likely that you have tried installing one at your restaurants. You might have

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  6. Return On Your Investment Profit is a key metric every business pays attention to; it’s the very basis on which companies succeed and fail. By tracking each investment, including all materials and resource you are able to gauge which strategies are effective and which ones need to be reevaluated. Your mystery shopping program shouldn’t be

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  7. Increase Sales Year After Year Every business looks to increase their ticket sales, not only on a day to day basis, but also from year to year. This means to do more volume and continue to grow, you have to stay on top of all the changes happening in the market place while also staying

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  8. National Quality Award The Malcolm Baldrige National Quality Award is a prestigious award that every U.S. company should strive for. It represents successful quality management, and can be given in retail, small business, service, restaurants, healthcare, and auto dealerships. Many companies do great work, and are valuable to their industry, but to win this distinguished

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Shoppers Blog

  1. Same-store sales are an effective measure used by businesses to gauge their rate of success. Companies with multiple locations will analyze their stores individually to get a clearer picture on not only how each store performs, but also to learn transferable lessons. The changes made by monitoring and adjusting their strategy on an individual store

    READ MORE »
  2. A recent study revealed 70 percent of buying choices are based on how customers perceive the way they were treated. Successful businesses understand this, and take great lengths to ensure their sales staff is properly trained. At its core, selling something is an agreement between two parties, regardless of the exchange taking place. Increasing the

    READ MORE »
  3. It’s not as difficult as you may think. With a few systematic steps, your restaurant has the power to be named the favorite amongst all your customers. At Reality Based Group (RBG), we specialize in turning businesses into favorites. In this post, we’ll take a look at two simple ways to turn one-time visitors into regulars

    READ MORE »
  4. Generate The Results You Need Believe it or not, the mystery shopping industry broke $600 million in revenue a few years back. There are now over 400 companies in the US alone that deliver mystery shops. With so many programs available, it’s likely that you have tried installing one at your restaurants. You might have

    READ MORE »
  5. National Quality Award The Malcolm Baldrige National Quality Award is a prestigious award that every U.S. company should strive for. It represents successful quality management, and can be given in retail, small business, service, restaurants, healthcare, and auto dealerships. Many companies do great work, and are valuable to their industry, but to win this distinguished

    READ MORE »
  6. We’ve all heard the stories about how things were back in the day. Before cell phones, computers, even remote controlled TVs. For some, it might feel like just yesterday but there certainly were some stark differences compared to today. If you’re new to mystery shopping, you might not have heard what our back in the

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  7. No matter what type of assignment you have, the report required at the conclusion of your shop typically includes a battery of questions along with text and narrative boxes in which to expound upon your experience. Answering the Yes/No/Not Applicable questions is usually easy but many shoppers find writing detailed descriptions of their encounters a

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  8. Every shopper has a story. You carefully plan out your mystery shopping day, mapping out the best routes, double checking shop times and addresses, reviewing guidelines at least three times – you are a prepared professional on a mission. But then fate intervenes and your plan of action starts to unravel. These obstacles are beyond

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