Real Talk

Business Blog

  1.   Mystery shoppers have been around for decades. You probably even know one or two people who have participated in mystery shopping. They visit a store assuming the role of a normal customer and then report, using a survey all about their experience. And video mystery shopping is just another alternative. With that being said,

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  2. Most mystery shopping data is compiled into a big database where numbers are analyzed to determine metrics and ratings. While this universal standard is still an excellent way for mystery shopping data collection, what if there was another way? What if there was a way to see everything from the atmosphere, to the exterior and

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  3.   Using a traditional model of surveying customers leaves a lot of room for recall error. Typically, a customer is given a survey and then asked to write up a report that is due hours or even days later.  So often we hear from retailers, restaurants, and other service industries struggling to obtain accurate data

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  4.   When it comes to collecting video data, all that information is pretty much useless until you can make some sense out of it. This is why turning data into insight is crucial for businesses who use mystery shoppers to improve their customer experience. Of course, without any proper insight, all that data is essentially

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  5.   Eyewitness identification is often used in courtroom trials and in sports. However, eyewitness testimonies are not as accurate as many people believe them to be. More often than not, they are loaded with inaccuracies based on several different factors. However, before we go into the factors that make eyewitness testimonies inaccurate, let’s talk about

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  6. Most of the feedback collected from mystery shoppers rely solely on the shopper’s personal ability to recall memories. Of course, someone is going to remember an extremely positive experience or an extremely negative experience, but what about everything in between? As a business, you want to improve all facets of the customer service experience. Here

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  7.   It’s no secret that great customer service is the key to a successful business. However, as a business grows it can become increasingly more difficult to maintain the level of customer service that matches your brands and values. In today’s hypercompetitive world no business can afford to let their customer service slip. Here are five ways

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  8. With today’s fast paced world, many people barely have time to respond to an email, let alone take a customer survey! But many businesses are missing a crucial opportunity to connect with their clients and customers through the use of feedback surveys. Here are 5 ways customer feedback surveys can help your business achieve a

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Shoppers Blog

  1.   Mystery shoppers have been around for decades. You probably even know one or two people who have participated in mystery shopping. They visit a store assuming the role of a normal customer and then report, using a survey all about their experience. And video mystery shopping is just another alternative. With that being said,

    READ MORE »
  2. Most mystery shopping data is compiled into a big database where numbers are analyzed to determine metrics and ratings. While this universal standard is still an excellent way for mystery shopping data collection, what if there was another way? What if there was a way to see everything from the atmosphere, to the exterior and

    READ MORE »
  3.   Using a traditional model of surveying customers leaves a lot of room for recall error. Typically, a customer is given a survey and then asked to write up a report that is due hours or even days later.  So often we hear from retailers, restaurants, and other service industries struggling to obtain accurate data

    READ MORE »
  4.   Eyewitness identification is often used in courtroom trials and in sports. However, eyewitness testimonies are not as accurate as many people believe them to be. More often than not, they are loaded with inaccuracies based on several different factors. However, before we go into the factors that make eyewitness testimonies inaccurate, let’s talk about

    READ MORE »
  5. Most of the feedback collected from mystery shoppers rely solely on the shopper’s personal ability to recall memories. Of course, someone is going to remember an extremely positive experience or an extremely negative experience, but what about everything in between? As a business, you want to improve all facets of the customer service experience. Here

    READ MORE »
  6.   Unfortunately, the majority of organizations will never reach the higher levels of guest satisfaction, and it’s not because they are not trying hard enough. Achieving the 4.7 level of satisfaction from your guests is very much a conscious approach. Some businesses approach this endeavor with a one-sided effort. They feel that as long as

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  7.   Costumers are the lifeblood of any company. Without customers a company can of course not be successful. Therefore, it is critical that they feel as comfortable as possible with your company. Fortunately, there are plenty of ways to help ensure their comfort and therefore yield a successful business. Treat Them Right While this may

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  8.   Businesses use scorecards as part of their strategic planning and management to monitor the performance of their organization. The scorecard can be designed to measure internal and external processes, with the eventual goal of making improvements in underperforming segments. If the scorecard is not created with the right strategy in mind, the data it

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Real Talk |News, thoughts, and musings on the evolution of Customer Experience. All news »

 
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 October 2, 2017

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