Real Talk

Business Blog

  1.   You never want to leave a bad taste in the customer’s mouth. From poor food to a poor experience, there’s a wide range of opportunities for you to potentially fail. Consistency is key to a successful restaurant. At a restaurant, customers expect delicious food, prompt and kind service, as well as an engaging atmosphere.

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  2.   While online reviews are a crucial part of maintaining a successful business, there’s a lot of speculation on the validity of each review. Also, online reviews fail to capture important information that your team could use to educate and train employees as many reviews are impacted by personal biases. Mystery shopping helps fill in

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  3. Are customers leaving your business with bad impressions created by employees? R-E-S-P-E-C-T: Find Out What It Means for Your Sales  Your customers want to feel that they are valued. A  recent study suggests that the power that today’s consumer holds “makes it nearly impossible for companies to sustain differentiation based solely on price or product.

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  4. Mystery shopping provides more than just information about the customer service experience – It can provide employees at all levels with valuable coaching and training that can be implemented immediately to improve the customer experience. It can also provide information about consumer trends and spending habits, which is an integral part of any business and

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  5.   Wouldn’t it be great if you had a way to make sure your staff is doing all they can to increase sales? Let’s look at three ways you can increase sales and how mystery shopping can ensure these sales-boosting methods are being implemented properly in your retail business. Customers Love A Deal – Be

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  6.   With the ubiquity of smartphones, omnichannel marketing and sales have never been more important in the automotive industry. Whether your potential customer is in the market for a new vehicle or a rental, a smog check or a catalytic converter replacement, most customers will go to the Web on their smartphone in search of

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  7. Reality Based Group offers a comprehensive variety of solutions for analyzing your business’s performance and effectiveness. From multiple mystery shopping options to field audits, training, customer surveys, and more, RBG has a tool for seeing beyond the symptoms to diagnose the root problem in your company’s client-facing operations. Of course, your company’s challenges and industry

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  8.   While the front of house (FOH) might be the face of your restaurant, you know the interaction between the front and back of house (BOH) is crucial in providing a great customer experience. You also know all too well, the variety of issues that could lead to a breakdown between FOH and BOH. The

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Shoppers Blog

  1. We’ve all heard the stories about how things were back in the day. Before cell phones, computers, even remote controlled TVs. For some, it might feel like just yesterday but there certainly were some stark differences compared to today. If you’re new to mystery shopping, you might not have heard what our back in the

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  2. No matter what type of assignment you have, the report required at the conclusion of your shop typically includes a battery of questions along with text and narrative boxes in which to expound upon your experience. Answering the Yes/No/Not Applicable questions is usually easy but many shoppers find writing detailed descriptions of their encounters a

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  3. At Reality Based Group, we’re evolving the customer experience. Likewise, we are constantly evolving how you can measure, manage and improve that customer experience with new solutions and services. Our newest offering is InstaShops, which gives you the power and unique insights provided by mystery shopping without the contract.  Who uses InstaShops? Mystery shopping provides

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  4. Every shopper has a story. You carefully plan out your mystery shopping day, mapping out the best routes, double checking shop times and addresses, reviewing guidelines at least three times – you are a prepared professional on a mission. But then fate intervenes and your plan of action starts to unravel. These obstacles are beyond

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  5. One of the most emphasized aspects of successful mystery shopping is to blend in with the crowd, whether you’re auditing a fast food restaurant or an upscale hotel. While these roles require you to act like a typical customer/client, it’s also important to dress for the part. It’s more than under dressing or overdressing for

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  6. When an assignment email is sent to a shopper, they simply accept or decline the offer. If they accept the job, one mouse click opens the report and when it’s complete, all it takes is one more simple click on the Submit link and the task is complete. Many shoppers are curious about how these

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  7. Some people still buy electronic systems and components off the shelf at popular big box stores but serious enthusiasts revel in building their own systems from the ground up. As technology races forward, the competition gets more cutthroat, so clients send their top quality manufacturer mystery shoppers in to get the skinny on what’s happening

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  8. As a shopper the typical step after confirming an assignment is reviewing the shop guidelines. Many of the instructions are boilerplate, such as attention to detail, discretion, objectivity, but a number of reports have additional rules and restrictions you have follow to make your report complete and acceptable. Although some guidelines may seem overly restrictive,

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Real Talk |News, thoughts, and musings on the evolution of Customer Experience. All news »

 
Why Use Restaurant Mystery Shoppers

 Posted by Admin

 May 18, 2018

How Mystery Shopping Improves Customer Loyalty

 Posted by Phillip Townsend

 April 30, 2018

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