Real Talk

Business Blog

  1.   At this point, no one should need convincing that online shopping is more popular than ever. While brick-and-mortars likely aren’t going away anytime soon, a dramatic shift in how people purchase products and services has already occurred. A recent article reported that global online retail sales is estimated to reach 8.8% of total retail

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  2. Whether your focus is on a push toward up-selling oil change customers to a more costly synthetic, a rebate for clients who purchase the premium set of tires, or convincing a shopper to opt for that new car over a pre-owned vehicle, converting sales requires more than just a good idea. If you are going

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  3. Have you ever considered the potential value of a customer over the lifetime of their relationship with your restaurant? Yes, customers are people first, not just dollar signs. But you operate one of the most challenging types of businesses—a restaurant, and every restaurant needs to turn a profit to see long-term success. That’s why knowing

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  4. Whether simply emphasizing great customer service or promoting discounts and coupons, you have resources dedicated to driving sales in your retail business. That’s because sales are the life blood of your business. While there are many ways to attract customers and increase sales , one method that many retailers are not aware of is video mystery

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  5. If you own or manage an automotive dealership, then selling automobiles is likely only part of your business. The other side of your business is dedicated to keeping those vehicles running and looking great for your customers. This aspect of auto sales helps maintain customer relationships, create repeat business, and generates word-of-mouth advertising—that is, if

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  6. Your reinforcements are starting to come in, bringing relief to your morning crew. Or maybe you know the lunch rush is coming? You probably do what a lot of restaurant managers or owners do: huddle up the team for a pep talk or info sharing. And as you may or may not know, restaurant mystery

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  7. As a smart restaurant owner, you understand the correlation between higher tips and a prosperous business. Higher tips likely mean good service. Good service likely translates to repeat business, positive word-of-mouth advertising, and overall increased sales. That can lead back to more tips. So where does mystery shopping come in to play with all this?

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  8. You don’t want mystery shopping to be perceived by your employees as “me versus them” but rather “all for one and one for all.” Mystery shopping should be about how you and your employees can keep improving the product, the service, and the customer’s experience as a team. Find out how you can use mystery

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Shoppers Blog

  1. We’ve all heard the stories about how things were back in the day. Before cell phones, computers, even remote controlled TVs. For some, it might feel like just yesterday but there certainly were some stark differences compared to today. If you’re new to mystery shopping, you might not have heard what our back in the

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  2. No matter what type of assignment you have, the report required at the conclusion of your shop typically includes a battery of questions along with text and narrative boxes in which to expound upon your experience. Answering the Yes/No/Not Applicable questions is usually easy but many shoppers find writing detailed descriptions of their encounters a

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  3. At Reality Based Group, we’re evolving the customer experience. Likewise, we are constantly evolving how you can measure, manage and improve that customer experience with new solutions and services. Our newest offering is InstaShops, which gives you the power and unique insights provided by mystery shopping without the contract.  Who uses InstaShops? Mystery shopping provides

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  4. Every shopper has a story. You carefully plan out your mystery shopping day, mapping out the best routes, double checking shop times and addresses, reviewing guidelines at least three times – you are a prepared professional on a mission. But then fate intervenes and your plan of action starts to unravel. These obstacles are beyond

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  5. One of the most emphasized aspects of successful mystery shopping is to blend in with the crowd, whether you’re auditing a fast food restaurant or an upscale hotel. While these roles require you to act like a typical customer/client, it’s also important to dress for the part. It’s more than under dressing or overdressing for

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  6. When an assignment email is sent to a shopper, they simply accept or decline the offer. If they accept the job, one mouse click opens the report and when it’s complete, all it takes is one more simple click on the Submit link and the task is complete. Many shoppers are curious about how these

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  7. Some people still buy electronic systems and components off the shelf at popular big box stores but serious enthusiasts revel in building their own systems from the ground up. As technology races forward, the competition gets more cutthroat, so clients send their top quality manufacturer mystery shoppers in to get the skinny on what’s happening

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  8. As a shopper the typical step after confirming an assignment is reviewing the shop guidelines. Many of the instructions are boilerplate, such as attention to detail, discretion, objectivity, but a number of reports have additional rules and restrictions you have follow to make your report complete and acceptable. Although some guidelines may seem overly restrictive,

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Real Talk |News, thoughts, and musings on the evolution of Customer Experience. All news »

 
Online Mystery Shopping 101

 Posted by Phillip Townsend

 February 12, 2018

Effective Automotive Sales Meetings Driven by Mystery Shopping

 Posted by Phillip Townsend

 February 1, 2018

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