Real Talk

Business Blog

  1.   Today, companies are doing more than ever before to familiarize themselves with customers’ needs, expectations and preferences. Just having great products and services isn’t enough anymore. And with so much new technology being used to help businesses gather and analyze information, there’s one method that has stood the test of time, and that’s mystery

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  2. To fully understand the scope of customer experience optimization, we must define exactly what customer experience is. What many don’t realize is that customer experience spreads far beyond the purchase, website visit, or even a customer service contact. It incorporates your customer’s experience, each time he or she interacts with your brand whether on social

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  3. Business is moving faster than ever before and we’re experiencing a boom for innovation in every area of business. Numerous surveys conducted over the past two or three years correctly report that customer experience will be a priority for most businesses. And companies are figuring it out. Past studies predicted that by 2019 more than

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  4. No business wants to be told that it’s not performing up to par, but collecting data regarding areas where they can improve can be challenging. A mystery shopping program can be a great tool to improve the customer experience in your business. But how do you implement a program that will gather the data needed

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  5. Your brand is fundamentally comprised of the relationships among your customers, stakeholders, and employees in addition to the attitudes and feelings your brand brings to mind when they think about or interact with it. It’s what you represent in the marketplace, and it establishes customer expectations for doing business with your company. Customer experience is

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  6.   As a business owner, you know that when employees are not engaged at work, their performance and overall productivity plummets. On the other hand, when employees are engaged, they tend to perform their work with more excitement and commitment – and this directly affects your bottom line. In today’s competitive climate, the need to

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  7. The point at which a consumer purchases your product or service is just a single step in a long journey that has been shaped by all the moments leading up to it. And an unfavorable incident at any phase of this journey can result in a lost customer. As a business owner, you must make

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  8. From voice recognition to virtual reality, modern technology is changing many aspects of the world at an unparalleled speed. It’s transcended into retail businesses with rapid advancements in big data and artificial intelligence. But it has also prompted some questions regarding the future of the conventional brick and mortar sales outlet. As a result, traditional

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Shoppers Blog

  1.   Trying to find a parking spot in a metropolitan area can be frustrating, especially around busy venues like big hotels and hospitals. As you search for people approaching their cars to depart and soon find yourself several blocks from your destination, the sight of sharply dressed valets beckons you to let them solve your

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  2. Pets have always been a big part of many people’s lives and in recent years have been scientifically proven to contribute to the psychological and mental well-being of many. Whether you prefer the unconditional, energetic loyalty of a dog or the detached, subdued company of a cat, keeping your pet happy and healthy is important.

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  3. Grocery shoppers typically fall into two categories. Fans of food shopping get giddy at the mere sound of shopping cart wheels on tile floors and perceive each aisle in the store as a treasure chest of new and exciting options. On the opposite end of the spectrum are those who dislike grocery shopping, the people

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  4. Ever daydream about just walking away from it all at the end of a crummy day and checking into a nice hotel for the night? If so, we might have the perfect solution. If you’re planning a trip, you may also find a hotel mystery shopping job out of your area, at your destination point, leaving

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  5. This is part 2 of a 2 blog post series. In our last article, Why Companies Secret Shop we discussed the question, “Why am I being paid money to secret shop and fill out a report?” This time, we discuss a closely-related question, “What are companies trying to improve through these reports?” What are the building blocks of

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  6. This is part 1 of a 2 blog post series.  Whether you’re already a veteran mystery shopper or you’re just checking out the field and researching the various MSPs (Mystery shopping Providers), one question you may ask yourself before you go on a shop is: “Why am I even being paid to go to this

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  7. No matter what your job is – even if you don’t like it – if you try really hard, you can find a perk or two. Maybe you have a sweet pension plan, or the boss hosts an extravagant holiday party every year, or maybe Susie in accounting brings in donuts every Monday – hey,

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  8. Once you’ve decided to become a “serious” mystery shopper – serious meaning you’re going to pursue it as a viable income source and not just do a shop or two a month for fun – knowing what to expect will help you better navigate your days and nights. Like most life experiences, a day of

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Real Talk |News, thoughts, and musings on the evolution of Customer Experience. All news »

 
How to Improve Grocery Store Customer Experience

 Posted by Chase

 February 9, 2021

Customer Experience Strategies for 2021

 Posted by Mo Cross

 January 11, 2021

3 Crucial Challenges Convenience Stores Face in 2020

 Posted by Chase

 October 14, 2020

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