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News & Publications

At Reality Based Group, we invite you to learn more about our approach and revolutionary customer experience solutions. Whether it’s a news story or our latest ebook, you can find RBG news and publications here.

eBooks

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Learn more about mystery shopping with our first ebook “A Quick Start Guide to Mystery Shopping Programs.” Whether you're new to mystery shopping or want to learn more about how mystery shopping can help your business, our guide covers the basics and lets you explore different types of mystery shopping and their advantages.

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Explore the customer experience and its role in differentiating your business from the competition with our second ebook “Is Customer Experience the Last Differentiator?” With expert interviews and insights from Shep Hyken, Colin Shaw of Beyond Philosophy, Loyalty360's Mark Johnson, and Gini Quiroz of K&N Management, we answer exactly how essential delivering a great customer experience is to your success.

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BLAZE PIZZA Partners with Reality Based Group to Strengthen Upselling Performance and Customer Experience

AUSTIN, Texas, March 11, 2026 /PRNewswire/ -- Reality Based Group (RBG), a leading tech-enabled mystery shopping and customer experience improvement firm, announced a new partnership with Blaze Pizza to elevate guest experience and drive revenue growth across its franchise locations. Through this collaboration, Blaze Pizza will leverage RBG's proprietary video mystery shopping technology—alongside traditional mystery shops—to help franchisees improve…

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