Real Talk

2014 Holiday Predictions

holiday pricing

With an improving economy and increasing consumer confidence, we are expecting a busy holiday shopping season. Over the years, we have witnessed new traditions emerge with the rise of Cyber Monday and Thanksgiving Day shopping. Because RBG is interested in analyzing both customer experience and competitive pricing trends, we compiled a list of 2014 holiday shopping predictions that we wanted to share with our readers.

2014 Predictions

From the industry insiders:

  • Thanksgiving day will have this year’s lowest prices with an average discount of 24% – Adobe
  • Introducing Cyber Week: Cyber Monday will be extended into a week-long promotional period with retailers offering deep discounts  – Consumer Report
  • Online deals will outnumber in-store deals on Black Friday – USA Today
  • Online shopping this Black Friday will increase by 27% – Adobe
  • Online sales will increase this year by 8 – 11% – Shop.org
  • The average holiday shopper will spend $804 on gifts this year – National Retail Federation
  • 39.7% of shoppers will actively seek out free shipping when buying gifts online – National Retail Federation
Did You Know?
There is endless data on the holiday shopping season. Here are a few interesting facts that we wanted to share:
  • The biggest discounts occurred the weekend before Thanksgiving last year – The Wall Street Journal
  • Sales this Cyber Monday from mobile devices in the U.S. will exceed most other online sales across the globe – Adobe
  • Black Friday deals are already making headlines with Walmart advertising a 65″ Dyson HDTV for $199

Don’t forget to remain focused on customer experience and customer loyalty this holiday season. Your customers and shareholders will be thankful if you do.
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