3 Ways Mystery Shopping Can Increase Average Ticket Amount
Posted by Judy Pugh
April 10, 2018
Wouldn’t it be great if you had a way to make sure your staff is doing all they can to increase sales?
Let’s look at three ways you can increase sales and how mystery shopping can ensure these sales-boosting methods are being implemented properly in your retail business.
Customers Love A Deal – Be Sure You’re Promoting Your Specials
Consumers love using coupons, receiving rebates, and getting a deal . They feel smarter. They feel happier. They feel like they won, and most importantly they feel like you care.
80% of participants in one study considered themselves “promotion sensitive.”
Other researchers found that 97% of shoppers are looking for a deal, 80% of them willing to go out of their way to get it.
And a household’s paycheck doesn’t matter Check out the deal hunters in these annual earnings categories:
- $20,000 to $39,000: 87% look for deals
- $100,000 to $149,000: 85%
- $200,000 or more: 86%
About three-quarters of shoppers search for loyalty rewards, special offers, and deals before shopping while a little over a quarter of shoppers are looking during their shopping. Over 80% might change stores to get those specials.
How can you leave them wanting more? About nine out of 10 coupon redeemers said they’d return if they were offered a coupon.
Don’t Forget About The Web – Use Your Online Experience To Encourages Sales
Because the special offer is so powerful, we’ll stick with that theme but move online. A particular study found a variety of interesting stats.
It seems that 26% of shoppers prefer redeeming coupons online, and online visitors using these coupons spent an average of 46% more than shoppers without coupons. The majority of potential online spenders are looking at social media channels and to email for those special deals.
Finally, the study also discovered an alarming stat about ecommerce shoppers: 84% of them have abandoned a retailer’s website without making a purchase if the site provided a bad checkout experience. Yikes!
Customer Service Still Matters – Be Sure To Win Your Customers’ Loyalty
We humans are creatures of habit. A lot of us find something we like and trust, and we like to stick with it. Researchers have found that we’re willing to pay for it too.
In fact, 86% of adult shoppers would spend more for something from a brand they love, and their experience in-store helps build this loyalty.
Ensure Your Success with Mystery Shopping
So it’s clear that great deals attract spenders, a presence and good experience online are essential, and a great experience in store can boost sales, but…
How do you know if your employees are sharing your promotions with customers?
How do you know if your website or social media page is easy to navigate or if applying special offers is seamless?
How do you know if your staff is creating the quality experience that endears customers and surpasses that of your competition?
That’s the beauty of mystery shopping.
From traditional in-person secret shopping to online mystery shopping, or even checking in on the competition , mystery shopping allows you to ensure that your staff and your brand are delivering that experience that customers are willing to pay more for.